Villa set to drop charity shirt sponsor
Published 23:00 19/04/10 By James Nursey
Aston Villa may drop their charity shirt sponsor as owner Randy Lerner aims to cut the club's huge losses.
Villa recorded a whopping £43.7million loss for the 2008-09 financial year. And US tycoon Lerner still has no silverware to show for his £180m investment into Villa since taking over in 2006.
Crunch talks about the club's future spending plans are now scheduled next month with boss Martin O'Neill ready to quit if large cut-backs are made.
O'Neill has already admitted several top Premier League clubs are eying star duo Ashley Young and James Milner.
And the club's free shirt sponsorship with local children's hospice Acorns is now in jeopardy.
Acorns are yet to receive any firm indication from Villa that they will definitely be retained next season.
Philanthropic Villa chairman Lerner has given Acorns a place on the club's shirt since the 2008-09 campaign.
But now Villa officials are trying to broker a commercial shirt deal with a huge international company such as Tata.
It is further evidence Villa will be much more financially prudent in future which could drive O'Neill out of Villa Park.
Villa already want to offload fringe players like Nicky Shorey, Habib Beye, Marlon Harewood, Nigel Reo-Coker and Steve Sidwell this summer.