David Sullivan calls on West Ham fans to spend more money on club

West Ham co-owner David Sullivan is pleading with their million armchair ­supporters to spend some money and help the club out of their financial mess.

Sullivan and David Gold are desperate to ease the crippling £110m debt which they inherited when they took control in January.

Sullivan insists West Ham can become a major European force within seven years but they need all their fan base to plough some much needed money back into the club.

Sullivan said: “We have a million supporters who probably haven’t seen us play in the last 10 years and I bet 950,000 of them haven’t even bought any club merchandise.

“However, these million people would still regard themselves as West Ham fans. The club is in a mess, but with the help of our supporters, we will dig ourselves out of it.”