I'll make us Liverpool United says new Anfield MD

Liverpool's new managing director Ian Ayre is confident he can galvanise operations at the club, pulling together previously disjointed elements, to bring success both on and off the pitch.

The Liverpool-born 47-year-old knows his primary aim will be to help continue to boost income in order to provide finances for resources on the field.

But having spent nearly four profitable years in his previous role as commercial director - most of it in the dysfunctional reign of former owners Tom Hicks and George Gillett - he is aware how vital it is to have everyone working together.

Since Fenway Sports Group bought the club in October a degree of stability has been restored to the club and Ayre's appointment, plus the promotion of Damien Comolli to director of football, has added to that.

But Ayre is confident there are bigger strides still to make.

"The best way to look at it is kind of pulling all the different constituent parts of the club together and making sure they operate as one," he said of his role.

"That's something that has perhaps been an issue in the last few years particularly, so it's great to have the opportunity to create that unity between all the different parts of the club.

"I think, short-term, it's about galvanising everybody, making sure we've got the right approach to things, that we do it collaboratively and that everybody is rowing in the same direction.

"Long-term, it's about many of the things I have already been doing which is continuing to grow our revenue streams.

"This football club is built on a history of people all following a particular methodology and it was built on the back of great success.

"My role in those two parts will be to feed the pot that feeds the purchase of players that makes us more successful and makes us more successful business-wise.

"It's kind of a virtuous circle, and the role for me will be to make sure that circle keeps moving in the right direction and everybody's involved in it.

"It's a big challenge and a big responsibility, but one I think we can do well."

Ayre welcomed the promotion of Comolli from director of football strategy, where he was mainly concerned with transfers and recruitment, to have a wider-ranging role incorporating all football matters.

He did stress, though, that the Frenchman's influence would not extend to the first team.

"What he's not trying to be is the manager," he added. "He's not trying to pick the team and those things, but for everything else that sits around that, it is vital that somebody is focused on it day-to-day.

"Football managers typically aren't really skilled or focused on those things, so it's a great appointment."

Ayre would not be drawn on the future of manager Kenny Dalglish, who was appointed in January to replace Roy Hodgson and given a temporary role until the end of the season.

"It's private for everyone, not just private for the club but private for the manager himself and that's the way we'll conduct that type of business going forward," he said.

"Certainly for the Liverpool fans I know, that's what they're used to, expect and used to prefer - and that's the way we'll conduct it."

Comolli, brought in by FSG in November, has been working alongside Dalglish for nearly three months and has enjoyed that time.

"He's been great. Both on a personal and a professional level, Kenny and I have a very good relationship," said the Frenchman.

"He's very good to work with because of his character, he is always very positive and always making jokes.

"Obviously, the results have improved dramatically, which is good. It's just a happy camp at the moment around here and that's been very positive.

"He's very positive and it's been a very collaborative partnership. It's been good not only for me, but for everybody at the club."