Newcastle agree lucrative new kit deal
Published 22:55 26/11/11 By Paul Smith
Newcastle United have struck a lucrative new kit deal with existing sponsors Puma.
The German sportswear giant will keep producing the iconic black-and-white stripes until at least 2014.
The Sunday Mirror understands Toon owner Mike Ashley has negotiated a significant rise in revenue from the original Puma two-year deal announced in January 2010.
At that time Newcastle were in the Championship and Ashley was appreciative of the contract Puma offered when Adidas stepped aside after 14 years as kit sponsor.
The business relationship between Ashley and Puma has blossomed over the last two seasons and a close partnership has been forged.
Puma are working flat out on a range of new kit designs, but still await details of a new sponsors name for the shirts following the Northern Rock pull-out.