Peter Kenyon puts Scolari under pressure to deliver sexy football at Chelsea

He Was lured from Manchester United to become the voice of Roman Abramovich.

Now Peter Kenyon has wasted little time in spelling out exactly what the Chelsea owner wants as the club continue to unashamedly plunder the United textbook on how to win friends and influence people.

For Luiz Felipe Scolari that means winning the Champions League and the title in the exhilarating style to which Old Trafford fans have become accustomed. And if the Brazilian thinks the pressure was intense in Brazil and Portugal, then he ain't seen nothing yet.

Outlining Abramovich's plans for world domination, Kenyon said: "It's important that we align with what the owner wants. When he bought Chelsea, he wanted it to be not just a successful football club but for it to be a force for good.

"He recognises how powerful sport can be in changing the social aspects of life and the influences it has on youth. That philosophy is very much Roman Abramovich."

Actually, that means another season of drama at Stamford Bridge if Abramovich's aspirations do not go according to plan.

United are already established as the Premier League trailblazers. The Blues are in that second tier of big hitters, with formidable spending power but not quite on United's allround level.

It is primarily continuity, in the form of Sir Alex Ferguson, rather than cash which has put United where they are.

Yet the Blues have already sacrificed three managers - including serial winner Jose Mourinho - in favour of the quick fix they believe will reel in the Reds. Scolari may well do just that on the pitch with a reinvigorated squad.

But it is the global picture Chelsea are looking at right now, which explains why they are putting their players through the rigours of such an arduous trip through three time zones in sweltering heat ahead of a nine-month season.

Kenyon added: "Part of our overall club objective was to be recognised by 2014 as the world's No.1 club.

"There are two dimensions to that: one, success on the field and ultimately winning the Champions League. Two, developing Chelsea for all parts of the world. Asia is a priority in doing that.

"This year we're already in China, then in Malaysia. We know the passion for sport in Australia and we hope within the next couple of years to include a trip to Australia or at least play against an Australian team somewhere in Asia."

United first travelled to the Far East to embrace their legion of fans out here. Now Chelsea are doing it.

United have had a head start in trying to crack the Indian market, now Chelsea are chasing it.

Travel back four years to Mourinho's first season in charge and Chelsea were out in America for their pre-season preparations.

United had already been there.

Even in terms of playing personnel it appeared at one stage as though Chelsea were simply waiting for United to move for rising stars, then trumping the Reds by outbidding them.

Michael Ballack, John Obi Mikel and Arjen Robben were all initially linked with Old Trafford before ending up at Stamford Bridge.

And it is abroad that Chelsea continue to look with little time for the FIFA plans to limit teams to five foreigners. Kenyon went on: "We shouldn't use artificial ways to get an even platform and dumb down.

"Other teams - like Tottenham, Newcastle, Villa and Everton - should be knocking on our door.

"It's more about them getting their houses in order rather than us coming down to their level."

The level of expectation is high enough at Chelsea as it is again this season.

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