Richard Scudamore blasts 'bad advert' Emmanuel Adebayor

Emmanuel Adebayor has been branded a bad advert for the Premier League.

Premier League chief executive Richard Scudamore says he now trusts the Football Association to take the necessary punishment against the Manchester City hot-head after his shameful actions.

Scudamore said: “All I can say is that these incidents, whether it’s on-the-field incidents like this that are beamed around the world, whether it’s off-the-field incidents, they don’t do the image of the league or football in general any good.

“We’ve had a weekend of fantastic football action, including however many minutes of football it was of a fantastic game at Eastlands.

“Why, when you run the Premier League, would you want the headlines all day Sunday and now into Monday to be about something else. You don’t want it, do you?

“So clearly it doesn’t do any good for the brand that is football in one sense. So of course you would rather you didn’t see it and you would rather it didn’t happen.

“You would rather, as always when these incidents come up, that the talk was all about the action, the matches, the goals, the league table, the competitiveness. You would much rather it was about football.

“I trust the FA. We’ve always allowed them to get on with their disciplinary matters independently. They will do what they have to do.

“But they should look at it in the cold light of day, looking at the evidence in front of them, and deal with it. And I trust them to deal with it.”

Referee Mark Clattenburg holds the key to Adebayor’s disciplinary fate over the stamp on Robin van Persie.

Manchester City’s £25m recruit will miss Sunday’s derby clash at Old Trafford and the club’s next two fixtures if Clattenburg tells FA chiefs he should have sent Adebayor off for the incident in Saturday’s controversial game.

Clattenburg was asked by the FA to view the video of the incident again.

Although the Newcastle-based referee was a matter of feet away from the incident, he waved play on and did not see the contact that cut open Van Persie’s eyebrow.

If Clattenburg agrees that it was a red card offence that went unpunished, then the FA’s fast-track procedure will be brought into play, with Adebayor being charged on Tuesday and told he can accept the three match ban that would come with the charge.

Adebayor has the right to appeal, although the hearing, which would be on Thursday, will take place in the absence of any witnesses and merely on the basis of the video evidence and Clattenburg’s report.

FA chiefs have the right to extend the ban because of the specific circumstances, under new rules brought in this summer for incidents of violent conduct, although only if Clattenburg deems he was mistaken.

Adebayor’s frenzied goal celebrations, which also sparked the ire of his former team-mates and the travelling Gunners fans, could bring a separate charge but that will be dealt with under normal FA rules but not until next month.