West Brom boss Tony Mowbray issues challenge to striker Luke Moore

West Brom boss Tony Mowbray has challenged Luke Moore to finally fulfil his potential after admitting the striker had gone stale at Aston Villa.

England Under-21 hitman Moore, (right) sealed a £3million move to the promoted Baggies after joining them on loan in February.

But the forward failed to score for Albion last term in the Championship and Mowbray said: "This is a fresh challenge for Luke but he's still got to impress his team-mates, the management and the supporters."

Albion have also bought Korean midfielder Do-Heon Kim for £500,000 after a loan from Seongnam Ilhwa Chunma and want Birmingham's Liam Ridgewell, 23. The defender, also a target for Bolton, may leave relegated Brum as City's fans have not taken to him.