Why all football fans should care about Newcastle selling naming rights for St James' Park
By Ian Winwood
Published 11:07 29/10/09
Did you hear the one about Newcastle United wanting to sell the naming rights to St James’ Park ?
Oh, I can’t be bothered. Insert your own punchline here.
Or don’t.
Instead understand that selling the name of a stadium, any stadium, is yet another galling step toward the total corporate hell that modern sport is now becoming. It might not sound like much, but like Manic Street Preachers once said: if you tolerate this your children will be next.
Or, the name of your club itself.
Sweet dreams.
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