Why replacing Mr Misogynist with Mr Manchester United would be a disaster for Sky

So, seems Sky want to replace Mr Misogynist with Mr Manchester United.

You would have thought that after Andy Gray’s ill-judged comments about assistant referee Sian Massey the bosses at the satellite station would be doing all they could to prevent huge swathes of customers from cancelling their subscriptions.

Instead, they are reported to be looking to make Gary Neville their big summer signing.

To nick a phrase from my teenage daughter: YCNMIU.

Sky knew they could not run the risk of alienating a big proportion of their audience by keeping Gray on the payroll.

Putting the rights and wrongs of his chauvinistic views to one side, from a purely business perspective, dumping the Scot and his sexist sidekick Richard Keys was the right thing to do.

But you can be sure Sky would guarantee themselves an even bigger turn-off by giving Neville the elder the airtime to voice his views.

It’s not that Neville couldn’t do the job with his eyes shut.

He is much better qualified that Gray ever was, because he has played at the highest level possible for the past 18 years, won everything possible and captained the biggest club in the country.

He is also intelligent and eloquent when it comes to dealing with the media.

But he will always be known as Red Nev.

That’s why millions of United fans around the world love him… and every other football supporter loves to hate him.

The paranoia that comes with following a football club knows no bounds.

Fans take every slight against their club as a personal insult – even if the criticism is constructive.

Employing Gary Neville to voice his opinion on Liverpool, Manchester City, Leeds, Arsenal and Chelsea would be car-crash TV.

Shephard? Stelling? Bolton? What now for Sky after Keys' departure?  

Here's how to replace Andy Gray (and Keys too)  

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williamhill.com

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